Dating in newcastle
By 1997, Scottish and Newcastle claimed that it was the most widely distributed alcoholic product in both pubs and off licences in the country.
Scottish and Newcastle announced its closure on 22 April 2004, in order to consolidate the brewing of beer and ale in the Federation Brewery site in Dunston, Gateshead, which was to pass to them with their £7.2m purchase of the Federation Brewery.
The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Newcastle Brown Ale is traditionally sold in Britain in 1-imperial-pint (568 ml; 19 US fl oz) and, more recently, 550-millilitre (0.97 imp pt) bottles.
When the Australian brewer Elders IXL launched a takeover bid for Scottish and Newcastle, locals of Newcastle began the "Keep Us on Top! As a sign of solidarity, the Newcastle Brown label was inverted until the takeover was quashed.