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A dating service “represents a potentially challenging situation if Facebook can’t fulfill its promise to offer dating services in a privacy-protected and safe way,” said Debra Aho Williamson, an analyst at e Marketer.However, “I’m sure it will make good use of the data Facebook has been able to collect about its users,” she added.
It will be launched soon, he added, without giving a specific date.
More details will be revealed over the next few months, Facebook Chief Product Officer Chris Cox said in a separate presentation.
It did not appear to have a feature to “swipe” left or right on potential matches to signal interest, as Tinder and other established services have.
But there were two buttons for “pass” and “interested.” The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said.
Facebook users have been able to reveal their relationship status on the network since it first went live in February 2004.